Diversity Dope
“Show Your True Colors!”
Slather on the spectrum! Our lineup cheers every hue, celebrating all skin tones under the sun. Because in beauty, there are no outsiders, just glowing insiders. 🎨

Equality or Bust
“Front-Page Faces Only”
Every face deserves the limelight. With every dab, swipe, and slather, stand tall for equality. Let’s face it, beauty isn’t a privilege, it’s a right.   👑

Eco Chic
“Keep It Real, Keep It Green!”
Say ‘bye’ to synthetics and ‘hello’ to our green machine ingredients. Ride the wave with products that are kind to your skin and love upon the Earth. We’re here to make a splash, not a carbon footprint.  🌊